Tagged: Concerts

When it comes to entertainment, people can’t live without it. We go to great lengths to stay entertained in the busy and fast-paced world we live in. Concerts have been there for the longest time, even during medieval times. People in the past used to go for carnivals and get their dose of entertainment. Nowadays, most successful concerts are investing in musical artists that have become successful among their fan base.

Aubrey Drake Graham, aka Drake, is said to be on tour at-least five months in one year. A typical concert was previously promoted through traditional marketing tactics such as billboards, flyers, and pamphlets. However, concert promoters have reinvented their techniques and taken advantage of the internet to promote concerts. Here are some of the methods used to promote concerts on the internet.

Influencers

With the coming of age of social media websites such as Twitter, YouTube, and Instagram. Audacious entrepreneurs have sprung from these platforms that can influence their followers to do something such as buying a product or going for a concert. Concert promoters are rushing to influencers to create content for their brands to be able to interact with their fans and convince them to attend the show. In exchange for this, the influencers get paid.

Paid Advertisement

Have you ever logged onto Facebook and Instagram and seen a prompt to promote your post? Perhaps this was the step you needed to take to reach a bigger audience. Concert promoters have embraced this and funneled proper budgets into their online marketing quotas to enable them to reach more people. Although people say it’s expensive, this narrative isn’t true. This is because there are budget plans set for everyone according to their pockets.

Activations

One of the other methods of promotion is through small concert activations such as celebrity autograph signing or club appearances before the main event. This works to their advantage since it gives the concert goers a glimpse of what to expect. It has proven to be effective over the years because not everyone can attend the main concert.

Google AdWords

Google has enabled businesses to buy ad space on the internet in a very convenient way. They can curate their images and wordings to promote the concert. The ads are later on displayed to “potential customers” that are browsing the internet. These kinds of ads normally have a high return on investment since it’s usually on a pay per click basis.…