Common Mistakes to Avoid When Marketing Your Business Online
What is the amount of money you wish to make? When deciding what to do with their website, many business owners ask themselves this issue. If you answered “a lot,” you should concentrate on conversion rate optimization techniques. According to Dave Hermansen: eCommerce Store Coach, many companies spend time driving people to their website but fail to enhance the conversion rate once customers arrive. This blog post will go over three strategies that can help you boost your conversion rates and improve your revenue!
Forget the Mobile Users
One of the biggest mistakes that businesses make is forgetting about mobile users. More and more people are using their phones to browse the internet, so it’s essential to make sure your website is optimized for mobile devices. If you have a separate website for mobile users, make sure it is easy to navigate and has all the same information as your regular website. When it comes to conversion rate optimization, remember that less is more! Using too many popup boxes and ads can distract visitors and decrease the number of people who complete an intended task (such as making a purchase). It’s best to avoid popup ads altogether unless they are directly related to the content of your website.
No Discounts and Promotions
Offering discounts and promotions are a great way to increase the number of sales you make, but only if it’s done right. Promotions can decrease your revenue in two ways. They may cause customers to buy things they would not have otherwise purchased or promotional prices are often lower than what people expect when purchasing an item full-price. When creating promotions, it’s essential to ensure that the discounts are attractive but not too generous. Also, be sure to keep track of how many sales you’re making as a result of your promotions and adjust your prices accordingly.
No Website Blog
If you want to convert more of your visitors into customers, it’s essential to provide them with quality content. One way to do this is through a blog on your website. Having an active blog will allow you to build relationships and trust with the people who visit your site. Blogging allows you to add more value for current and potential customers. It also helps you to position yourself as an expert in your field. When it comes to conversion rate optimization, content is king.
The internet has become a necessity for many people, and it’s no surprise that businesses are using this as an opportunity to market their products. It can be hard to stand out from the crowd in such a saturated space, but if you avoid these common mistakes when marketing your business online, we think you will find success much easier than before. These tips should help guide your way through any of those pesky pitfalls so you can focus on what matters: making money and gaining customers. What do you think? Do these common mistakes resonate with how you approach marketing your company online? Let us know by leaving a comment below!
